Lorell Furniture 2016 catalog. The target market of the catalog is the consumers of office products in the Office Furniture products industry. Each product SKU has been made into a clickable Hot Spot. Upon clicking on the product SKU a popup within the APP will appear that will contain additional information about the product that is not contained on the catalog PDF page such as an image of the product, additional description and price. Clicking on a product SKU will take customer to either the product page on the website for additional information or will allow them to create a list that can then be emailed. People who will be interested in this APP are those who want to search for and/or research specific office products and reseller account representatives who will be able to access this catalog via their iPad/iPhone when they go on their sales calls instead of carrying a print catalog. This APP includes search functionality, the ability to go to requested pages and the ability to find a specific product by scanning a bar code image of the product.